Metamerism

Project by:

Massimo Casagrande
Massimo Casagrande
London

Project video

Story

The collection draws inspiration from Massimo’s obsession with the sculptures of Giacometti and Rebecca Warren and concrete works by Adrian Villar Rojas, which have led him to develop the theme of texture and surfaces throughout this AW14 collection. Artist Adam McEwen and his latest exhibition “Rehabilitating the Steinway Tube Ducts”, a new series of photographed New York sidewalks covered with gum and printed onto cellulose sponge – the prints present themselves as black and white abstract paintings with suggested skylines created by the marks on the ground – is another key influence this season. Leading Massimo to develop a tactility theme throughout which sees details, inserts and prints inspired by materials such as silicone, concrete and bubble wrap.

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  • HakimLockwood - Sat 28 Jun 2014 - 11:18

    Hello Massimo, I'm Hakim. I think that your fashion designing is just amazing. I think with the right marketing strategy and established and work towards achieving the mission or vision of your company. Your business will be as big as established business such as Paul smith, Vivienne Westwood or even in time, Burberry. I think if you have targeted the right market and packaging your brands nicely, it will definitely shoot up your business as well as connect with the consumer by the means of social media and also keep on in touch with the organisations worker to let them know what does the business hope to achieve so that they can work towards that goal. Because I love your fashion. I have decided that I will be letting people know about your fashion. Thank you.

  • HakimLockwood - Sat 28 Jun 2014 - 11:19

    Hello Massimo, I'm Hakim. I think that your fashion designing is just amazing. I think with the right marketing strategy and established and work towards achieving the mission or vision of your company. Your business will be as big as established business such as Paul smith, Vivienne Westwood or even in time, Burberry. I think if you have targeted the right market and packaging your brands nicely, it will definitely shoot up your business as well as connect with the consumer by the means of social media and also keep on in touch with the organisations worker to let them know what does the business hope to achieve so that they can work towards that goal. Because I love your fashion. I have decided that I will be letting people know about your fashion. Thank you.

  • HakimLockwood - Sat 28 Jun 2014 - 11:36

    Also, I forgot, If you would like to connect with me via email, Here is my email hakim.lockwood17@gmail.com